Responsibilities:

• Responsibilities:
  • Develop and execute strategic marketing plans to drive brand awareness, customer acquisition, and revenue growth.
  • Conduct market research and analyze customer insights to identify target segments and develop effective marketing strategies.
  • Create and manage marketing campaigns across various channels, including social media, email marketing, content marketing, influencer marketing, and SEO/SEM.
  • Collaborate with cross-functional teams to create engaging content, including social media posts, blogs, videos, and graphics, to attract and retain customers.
  • Monitor and analyze the performance of marketing campaigns and initiatives, and optimize them based on data-driven insights and metrics.
  • Manage the company's social media presence and engage with the online community to build brand loyalty and drive customer engagement.
  • Stay updated with industry trends, competitor activities, and emerging marketing technologies to ensure Meesho remains at the forefront of marketing innovation.
  • Identify and explore new marketing opportunities, partnerships, and collaborations to expand Meesho's reach and drive customer acquisition.
  • Track and report on marketing KPIs, including website traffic, conversion rates, customer engagement, and ROI, and present findings to the management team.
  • Manage the marketing budget effectively, allocating resources to different marketing activities based on their potential for impact and return on investment.
  • Build and maintain strong relationships with external stakeholders, such as influencers, brand ambassadors, media outlets, and advertising agencies.
  • Lead, mentor, and develop a team of marketing professionals, fostering a collaborative and high-performance culture.

Skills and Qualifications:

• Bachelor's degree or equivalent in Marketing, Business Administration, or a related field.
• Strong understanding of marketing principles, strategies, and best practices.
• Excellent communication skills, both written and verbal, with the ability to create compelling marketing messages and content.
• Proficiency in digital marketing platforms and tools, including social media management, email marketing, SEO/SEM, and analytics.
• Analytical mindset with the ability to interpret data, derive insights, and make data-driven decisions.
• Creativity and innovation in developing marketing campaigns and strategies.
• Strong leadership and team management skills.
• Ability to work in a fast-paced environment and handle multiple projects simultaneously.
• Passion for e-commerce and entrepreneurship.
• Freshers are welcome to apply, although prior internship or relevant marketing experience is a plus.

Experience:

• Freshers are encouraged to apply, as we are committed to providing training and growth opportunities to talented individuals. However, prior internship or relevant marketing experience is an advantage.