Larsen & Toubro Recruitment 2023

This position will work with the Sales and Product teams to develop target customer profiles, craft messaging that resonates with these customers.

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Qualifications:

• Bachelor's degree in business, marketing, or a related field

• 4 - 6 years of experience in customer marketing or a related field

• Strong understanding of marketing principles and methods • Excellent writing and communication skills

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The Customer Marketing Manager will be responsible for developing and managing marketing programs to drive awareness and adoption of the company’s products and services.

Responsibilities:

• Develop customer profiles and target customer segments

• Develop messaging that resonates with target customers

• Identify and orchestrate marketing campaigns that reach target customers

• Track the success of marketing campaigns