IBM Recruitment 2023

Position: Marketing Assistant

Company: IBM (Specify the location if required)

About IBM: IBM is a global technology company that provides innovative solutions and services to businesses and organizations worldwide. We are currently seeking a motivated and dynamic individual to join our marketing team as a Marketing Assistant. As a Marketing Assistant at IBM, you will have the opportunity to contribute to our marketing initiatives and play a vital role in driving brand awareness and customer engagement. This is an entry-level position suitable for freshers who are passionate about marketing and eager to kick-start their career in the technology industry.

Responsibilities:

• Assist in the execution of marketing campaigns, including digital marketing, social media, email marketing, events, and advertising.
• Collaborate with the marketing team to develop creative content for various marketing channels, such as blog posts, social media posts, newsletters, and promotional materials.
• Conduct market research and competitor analysis to identify trends, customer preferences, and opportunities for improvement.
• Support the creation and maintenance of marketing databases, customer lists, and contact information.
• Assist in the coordination of marketing events, conferences, and webinars, including logistics, registration, and follow-up activities.
• Monitor and analyze marketing performance metrics and generate reports to measure the effectiveness of campaigns and initiatives.
• Help manage IBM's social media presence by scheduling and publishing content, engaging with followers, and monitoring online conversations.
• Support the production of marketing materials, including brochures, presentations, case studies, and sales collateral.
• Collaborate with cross-functional teams, including sales, product management, and creative services, to ensure alignment and successful execution of marketing initiatives.
• Stay updated with industry trends, emerging technologies, and best practices in marketing to contribute innovative ideas and insights to the team.
• Assist in administrative tasks, such as budget tracking, invoice processing, and vendor management.

Skills and Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Strong written and verbal communication skills.
• Proficiency in digital marketing platforms, social media management tools, and Microsoft Office suite.
• Basic knowledge of marketing principles and concepts.
• Attention to detail and ability to prioritize tasks.
• Analytical mindset with the ability to interpret data and draw insights.
• Creative thinking and problem-solving skills.
• Strong organizational and time management abilities.
• Team player with excellent collaboration skills.
• Ability to work in a fast-paced and dynamic environment.
• Passion for technology and eagerness to learn.