TCS Recruitment 2023

The Marketing Research Analyst will be responsible for designing, conducting, and reporting on marketing research projects. This individual will assist in developing and executing marketing plans, measuring effectiveness and impact of marketing programs, and providing insights that improve marketing effectiveness

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Responsibilities:

• -Conduct market research to identify trends and opportunities
• -Track competitor activity and analyze their marketing strategies
• -Develop models to predict customer behavior
• -Synthesize data into actionable insights for marketing decision-making

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Requirements

• -Bachelor's degree in Statistics, Economics, Mathematics, or another quantitative field
• -At least 2 years of experience in market research or statistical analysis
• -Familiarity with statistical modeling software (SAS, MATLAB, R)